Practical Sales Training™ > How To Get Attention > Blanket Outreach
Blanket Outreach
What Is It?
Send the same cold message to the same person on every platform you can find, all at once. It’s blunt, and it works. Your buyer will notice you, whether they like it or not.
Why Does It Work?
Some tactics for seizing attention work better than others. This one isn’t for the faint of heart. It works because multiple notifications from the same person, arriving together, are impossible to ignore. You can’t help noticing the pattern. And you can’t help being curious about someone that persistent.
How Can You Use It?
Find your target, then send them the same message across every platform you can access. LinkedIn, email, Instagram, wherever you can reach them. I nearly filed this one under ways to LOSE the sale. It walks right up to the line of too much.
When It Works Best
This works best when your message itself is genuinely good, since the persistence only earns attention. It still needs the content to justify the interruption. It also helps when you’re targeting someone hard to reach through a single channel alone.
When It Becomes Dangerous
This becomes risky fast if it tips from persistent into invasive. A buyer who feels stalked rather than pursued will remember you for entirely the wrong reason. So use this sparingly, and only on people you’ve genuinely researched first.
Common Mistakes
Using It With A Weak Message
Don’t blanket message someone with a weak or generic pitch. The multi-channel approach makes a mediocre message feel worse. Now it’s impossible to miss.
Ignoring A Previous No
Never do this to someone who’s already told you no. At that point, persistence stops looking curious and starts looking like harassment.
Blanket Outreach – An Example
Exhibit A
A guy named Faras messaged me through LinkedIn, Gmail, and Instagram, all within the same short window. I didn’t buy, but it certainly got my attention.
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