Understand Your Buyer > Wordplay > Calligram


What is it?

A Calligram is where the words are shaped like the thing they represent.


Why does it work?

It works because it catches the eye – especially if the Calligram is easily identifiable as the word and the “thing”.


How can you use it?

Creating a Calligram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.


12 Wordplay techniques to capture attention:

  1. Acrostic
  2. Alliteration
  3. A​mbigram
  4. Anaphora
  5. Assonance
  6. Calligram
  7. Consonance
  8. Neologism
  9. Rhyme
  10. Mesostic
  11. Epistrophe
  12. Homophone



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