Understand Your Buyer > Wordplay > Calligram
What is it?
A Calligram is where the words are shaped like the thing they represent.
Why does it work?
It works because it catches the eye – especially if the Calligram is easily identifiable as the word and the “thing”.
How can you use it?
Creating a Calligram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.
12 Wordplay techniques to capture attention:
- Acrostic
- Alliteration
- Ambigram
- Anaphora
- Assonance
- Calligram
- Consonance
- Neologism
- Rhyme
- Mesostic
- Epistrophe
- Homophone
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