Understand Your Buyer > How To Get Attention > Calligram
What is it?
A Calligram is where the words are shaped like the thing they represent.
Why does it work?
It works because it catches the eye – especially if the Calligram is easily identifiable as the word and the “thing”.
How can you use it?
Creating an Calligram is quite difficult- you will need to employ the services of a creative designer to find the right word/font to create the effect.
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Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.