Understand Your Buyer > How To Get Attention > Calligram

What is it?

A Calligram is where the words are shaped like the thing they represent.

Why does it work?

It works because it catches the eye – especially if the Calligram is easily identifiable as the word and the “thing”.

How can you use it?

Creating an Calligram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.

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