EW Technologies are a leading water treatment company operating in the UK and Ireland.
They principally install water softeners and carry out water treatments and other related work.
Whilst an established and successful business in the domestic market, EWT wanted a succinct way to explain the benefits of water softening to the commercial market.
As a result of the Clear Sales Message work conducted, we concluded that water softening’s principal benefit to business was that of saving energy.
For every 1% of limescale in pipework, a boiler loses 7% efficiency. As 85% of energy bills are for heating water, this has a significant impact on energy bills.
As a memorable way to encapsulate the concept of “Energy Saving Water”, we recommended the client create a graphic comparing an energy saving light bulb to a droplet of water.
“Creating a Clear Sales Message for the commercial market has allowed us to not only differentiate ourselves from our competitors, but also to explain the benefits of softened water in a more tangible way. I wouldn’t hesitate to recommend Clear Sales Message, they have really delivered what we need.”