Understand Your Buyer > How People Work > Freebie Hunters

What is it?

Freebie Hunters are those people who will HOOVER up all of your free content and resources, but will NEVER buy.

Why does it happen?

It happens because information is seen as something of very low value. As such, a Freebie Hunter will expect you to share information with them for free and help them – it almost doesn’t occur to them that they need to pay for proper help that will make a difference – they want to DIY everything, perceiving it to be “cheaper”.

How can you use it?

Depending on your offering, and this happens mostly for service based businesses, you need to know what to look for:

How to spot a freebie hunter:

They are price obsessed and ask for discounts before they ask about the deliverable.
They ask very very specific questions, but won’t give you too much detail to help you answer them
They are impatient and want to speak with you ASAP – not respecting your time/schedule.
They want to “pick your brains” or “buy you a coffee” – anything but actually SPEND MONEY on your offering.
They often undercharge for their own services as they don’t see the value in what they do either.
They use “working harder” rather than creating a proper plan (and asking for help) as a way to overcome their challenges.
They don’t make progress – They tend to come and go over a long period of time asking seemingly the same questions and never moving forward in their life/business.

Hypothetical Example:

A social media consultant offers a free 30-minute “strategy call” to attract new clients. One person books the free call, asks for highly specific tactics, and even requests examples of paid resources and templates. However, when the consultant explains the cost of implementing a full social media strategy, the person responds with:

“Oh, I was just looking for a few tips I could do myself.”

A few weeks later, the same person downloads every free PDF the consultant offers, comments on free posts with more questions, but never buys anything – because they believe they can “figure it all out” on their own.

Meanwhile, genuine buyers – who see the value in expertise – happily pay for done-for-you services or coaching because they want real results, not endless DIY.

See also