Let You Down


Understand Your Buyer > How To Lose The Sale > Let You Down

What is it?

If you want to deter a bad buyer – someone who you suspect will cause you no end of hassle, then blaming yourself as the reason is one of the most effective (and polite) ways to do it.


Why does it work?

It works because we aren’t being critical of the other person and causing any kind of confrontation or issue – we are criticising OURSELVES by saying that we wouldn’t live up to the client’s standards.

Yes, this is skirting the issue, but being direct and telling someone they are difficult could waste time and cause issues that hold zero benefit for you… so why risk it?


How can you use it?

The next time you spot the red flags of a bad buyer such as:

  • Unrealistic Expectations
  • Not following instructions or doing as asked.
  • Questioning everything
  • Being so price sensitive it’s obstructive.

Then you can politely tell the potential buyer that you don’t think you can help them because you are worried that you may not be able to live up to their expectations.

“I’d rather not work with you as I fear I may disappoint you” is pretty hard for a bad buyer to come back from , but it will leave them feeling superior which is exactly what we want to happen to avoid any issues.


See also:



Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell