How to retain Existing Clients
Retaining clients and providing the best experience possible is something overlooked by most businesses, but having an eye on your client base and retaining them is vital for a number of reasons.
Firstly, it’s the right thing to do – if someone is a client you owe it to them to take good care of them and give them all they need.
Secondly, every client has an acquisition cost. It’s cheaper and “easier” to retain clients and sell more to them than it is to acquire a new client in the first place.
Here, we look at some simple strategies to provide a better experience for your existing clients and maximise the chance of them staying with you / using you again when they need you.
Retaining existing clients comes down to not only looking after their needs, but making them feel special and cared for.
If you want to encourage people to buy from you repeatedly, or to stay with you as a client, then you need to understand how they interact with your offering and what matters to them.
We explore a number of strategies to retain and look after your current clients – click here to access them