• Do you want to communicate your offering simply?

  • Do you want to know EXACTLY what you need to help your clients understand and buy?

  • Are you wondering if you are telling clients everything they need to know to buy from you?

  • Would you like to know how to create a Clear Sales Message™ ?


Then this is for you….

What this training covers

The problems you might be facing:

Firstly, we’ll look at the problems you are facing and seek to understand precisely what’s happening and why. Things like:

ℹ️  Identifying the problems you may be facing helps your buyers to feel that you understand them and are thus more likely to be able to help

  • People just don’t understand your offering.
  • Your offering is understood, but not valued.
  • You don’t know what to say to “sell” your offering
  • Which bits of information should you share with a client?

The 23 things you need to consider and create:

Then we’ll move straight into the 23 things you need to consider, communicate and create so that you have everything ready

ℹ️  Using specific numbered lists with parts missing can help engage potential buyers – they’re called  information gaps

  1. Refocus on _____
  2. Identify ___ and ____
  3. Define the _____ you ____
  4. Visualise and name your _____
  5. Collect ___ and create ____
  6. Consider a ____
  7. Use ____ and ____
  8. Identify your ___ and their _____
  9. Communicate the ___ and _____
  10. Create a short ____
  11. Consider a better _____
  12. Use a custom ___ or _____
  13. Obtain ____ to use
  14. Consider a ___ you could offer
  15. Compare your offering to ____ and _____
  16. Utilise _____
  17. Create an action _____
  18. Use a _____ counter
  19. Minimise _____
  20. Articulate ______
  21. Optimise _____
  22. Consider the ______
  23. Provide a _______

How to create the perfect pitch

Using a 7 step, tried and tested structure, we’ll look at creating the perfect pitch to present your offering either verbally or in a presentation.

  1. Identify the _______
  2. Promote the ______
  3. Present your ____
  4. Talk about ______
  5. Explain why _____
  6. Confirm _____
  7. Highlight _____

Articulating “how” you work

Being able to articulate “how” you do what you do is an important factor for being more memorable, closing clients and differentiating in the marketplace.

  1. Articulate your process of working
  2. Visualise your process of working
  3. Name your process of working (100’s of naming combinations included)

Who this is for:

ℹ️ Identifying exactly who your offering is for helps buyers to understand how relevant your solution may be.

  • Entrepreneurs
  • Business owners

What you get:

ℹ️ Giving buyers a checklist of everything they will get just before they buy can help solidify their decision.

  • 2.5hrs of Masterclasses – access anytime on any device
  • 23 actionable strategies
  • 7 point pitch planner
  • 3 step process to articulate, visualise and name “how” you do what you do.
  • Lifetime access



Like this kind of stuff?

See all of our Practical Sales Training™ courses here:

Who is James Newell and is he any good?

I’m glad you asked!

I’ve worked with hundreds of companies and trained thousands of people how to overcome many of the problems that selling presents.

From justifying the price to simplifying a complex offering, knowing how to differentiate in the marketplace, how to follow up effectively and more. My methodology is also used by universities and institutions to teach their entrepreneurial students how to present and sell their business / offering.


My methodology is licensed to and trusted by

Hundreds of real reviews from clients and students on Linkedin.

I collect feedback as recommendations on my Linkedin profile, here are a small selection to give you a feel for the impact of my work:



Frequently Asked Questions

Practical Sales Training™ was designed primarily for solopreneurs and small business owners. If you are an employee then much of what is covered will resonate, but some of the structures involve changing or crafting your offer which you may not have the power to do.
The course is yours to keep. You will have lifetime access and can revisit anytime.
Each Practical Sales Training™ course ranges from 1hr - 2hrs in length. The real magic isn't in how long the videos are, but in you taking action and following the suggested structures.