• Do you ever find yourself differentiating on price alone?

  • Have you ever lost business to a “cheaper” or “lesser” competitor?

  • Do you find it hard to differentiate from the competition?


Then this is for you….

What this training covers

The problems you might be facing:

Firstly, we’ll look at the problems you are facing and seek to understand precisely what’s happening and why. Things like:

ℹ️  Identifying the problems you may be facing helps your buyers to feel that you understand them and are thus more likely to be able to help

  • “Why should we choose you?”
  • “Can’t we just use XYZ solution?”
  • “We already have a supplier- why should we switch to you?
  • “It’s too much hassle to move”
  • “We already have this covered”
  • “What makes you the better choice for us?”

The 7 reasons why you are experiencing this issue:

Understanding why you’re facing these issues is key to resolving them effectively. There are 7 common things that are happening:

ℹ️  Using specific numbered lists with parts missing can help engage potential buyers – they’re called  information gaps

  1. You seem to be ____
  2. It’s easier for buyers to ___
  3. It’s ____ for buyers to ____
  4. You don’t offer ____
  5. You offer too much ____
  6. Your ____ aren’t clear
  7. Your offering appears _____

48 strategies to differentiate from the competition:

We’ll explore 48 different, practical strategies you can employ to overcome the issue and help you to differentiate in the marketplace.

ℹ️  Listing out everything a buyer will receive like this can help to justify the price and promote a sense of abundance

  1. Have a ____ offering
  2. Focus on ____ buyers
  3. Have a ___ version
  4. Talk about ___ per ___
  5. Make a ________
  6. Promote the ________
  7. Define your _____
  8. Share your ____
  9. Show them your ____
  10. Offer a ____
  11. Collect ____
  12. Use ____
  13. Promote your ____
  14. Are you ____?
  15. Can you be ____?
  16. Do you also ___?
  17. What’s your ____ plan?
  18. How long is _____
  19. Give your buyers ______
  20. Make a ____
  21. Use an _____
  22. Talk about _____
  23. What are you ____?
  24. Does your offering work ____?
  25. Focus on _____
  26. Is it a ___?
  27. Promote the ____
  28. Talk about being _____
  29. Offer an _____
  30. Use ______
  31. Are you an ____?
  32. Create an ______ advantage
  33. Talk about ____ first
  34. Be ______
  35. Go ____
  36. Define the _____
  37. Become a _____
  38. Be a _____
  39. Talk about ______
  40. Offer a ___ option
  41. Be clear on your ____
  42. Promote your internal ____
  43. Whats the  ____?
  44. Are you _____?
  45. Count the _____
  46. Have an _____
  47. Offer a dedicated ____
  48. Talk about your _____

7 practical actions you can begin to implement TODAY

Start to solve this issue today with our simple action plan:

ℹ️ If you know this training will work quickly and help you to change things today, you might be more inclined to buy it.

  1. Identify your ________
  2. Promote ______
  3. Create a ______
  4. Clearly ______
  5. Talk about the ____ and _____
  6. Use _______
  7. Create a _____ and _______

Who this is for:

ℹ️ Identifying exactly who your offering is for helps buyers to understand how relevant your solution may be.

  • Entrepreneurs
  • Business owners
  • Sales executives

What you get:

ℹ️ Giving buyers a checklist of everything they will get just before they buy can help solidify their decision.

  • 1.5hr Masterclass – access anytime on any device.
  • 48 actionable strategies
  • 7 point practical action plan
  • Lifetime access



Like this kind of stuff?

See all of our Practical Sales Training™ courses here:

Who is James Newell and is he any good?

I’m glad you asked!

I’ve worked with hundreds of companies and trained thousands of people how to overcome many of the problems that selling presents.

From justifying the price to simplifying a complex offering, knowing how to differentiate in the marketplace, how to follow up effectively and more. My methodology is also used by universities and institutions to teach their entrepreneurial students how to present and sell their business / offering.


My methodology is licensed to and trusted by

Hundreds of real reviews from clients and students on Linkedin.

I collect feedback as recommendations on my Linkedin profile, here are a small selection to give you a feel for the impact of my work:





Frequently Asked Questions

Practical Sales Training™ was designed primarily for solopreneurs and small business owners. If you are an employee then much of what is covered will resonate, but some of the structures involve changing or crafting your offer which you may not have the power to do.
The course is yours to keep. You will have lifetime access and can revisit anytime.
Each Practical Sales Training™ course ranges from 1hr - 2hrs in length. The real magic isn't in how long the videos are, but in you taking action and following the suggested structures.