• Do you ever have to “justify” the price of your intangible offering?

  • Do potential clients just “not see the value” in your offering?

  • Are you often asked about deliverables and what your buyers “actually get”?


Then this is for you….

What this training covers

The problems you might be facing:

Firstly, we’ll look at the problems you are facing and seek to understand precisely what’s happening and why. Things like:

ℹ️  Identifying the problems you may be facing helps your buyers to feel that you understand them and are thus more likely to be able to help

  • “What do I actually get for the money?”
  • “What are the deliverables?”
  • “Why do you charge XX?”
  • “I don’t think we need this”
  • “Can’t I just do this myself / inhouse?”

The 5 reasons why you are experiencing this issue:

Understanding why you’re facing these issues is key to resolving them effectively. There are 5 common things that are happening:

ℹ️  Using specific numbered lists with parts missing can help engage potential buyers – they’re called  information gaps

  1. They equate _______
  2. They don’t realise ________
  3. They think _________
  4. They are unsure if ________
  5. They don’t know __________

27 strategies to sell an intangible offering

We’ll explore 27 different, practical strategies you can employ to sell an intangible offering.

ℹ️  Listing out everything a buyer will receive like this can help to justify the price and promote a sense of abundance

  1. Talk about the _____
  2. Focus on _____
  3. Have a ______
  4. ______ everything you can
  5. Offer a _______
  6. Use ______
  7. Show them _______
  8. Write a _______
  9. Collate some ______
  10. Have ______
  11. Provide a ______
  12. Collect some ______
  13. Visualise the ______
  14. Use ______
  15. Consider going ______
  16. Show them ______
  17. Talk about __________
  18. Support _______
  19. Give them a ____
  20. Show them _____
  21. Have _____
  22. Make a _____
  23. Give them ____
  24. Create a _____
  25. Be clear about _____
  26. Highlight ________
  27. Tell them the _________

5 practical actions you can begin to implement TODAY

Start to solve this issue today with our simple action plan:

ℹ️ If you know this training will work quickly and help you to change things today, you might be more inclined to buy it.

  1. Show them _______
  2. Calculate the ________
  3. Highight the ______
  4. Show them your _________
  5. Be clear about ________

Who this is for:

ℹ️ Identifying exactly who your offering is for helps buyers to understand how relevant your solution may be.

  • Entrepreneurs
  • Business owners
  • Sales executives

What you get:

ℹ️ Giving buyers a checklist of everything they will get just before they buy can help solidify their decision.

  • 1hr Masterclass – access anytime on any device.
  • 27 actionable strategies
  • 5 point practical action plan
  • Lifetime access



Like this kind of stuff?

See all of our Practical Sales Training™ courses here:

Who is James Newell and is he any good?

I’m glad you asked!

I’ve worked with hundreds of companies and trained thousands of people how to overcome many of the problems that selling presents.

From justifying the price to simplifying a complex offering, knowing how to differentiate in the marketplace, how to follow up effectively and more. My methodology is also used by universities and institutions to teach their entrepreneurial students how to present and sell their business / offering.


My methodology is licensed to and trusted by

Hundreds of real reviews from clients and students on Linkedin.

I collect feedback as recommendations on my Linkedin profile, here are a small selection to give you a feel for the impact of my work:




Frequently Asked Questions

Practical Sales Training™ was designed primarily for solopreneurs and small business owners. If you are an employee then much of what is covered will resonate, but some of the structures involve changing or crafting your offer which you may not have the power to do.
The course is yours to keep. You will have lifetime access and can revisit anytime.
Each Practical Sales Training™ course ranges from 1hr - 2hrs in length. The real magic isn't in how long the videos are, but in you taking action and following the suggested structures.