https://youtu.be/wtER-gEcBpM
Understand Your Buyer > How To Lose The Sale > Machine Gun Questioning
What is it?
If you’ve ever been on a call where you’ve been peppered with question after question – and the answers you give don’t seem to make any difference, then you have witnessed first hand the power of turning people off with machine gun questioning.
Machine gun questioning occurs when someone asks countless qualification questions and is just “going through the motions” rather than having an actual conversation.
Why does it work?
It works to turn people off because they don’t feel valued.
It feels like the person asking the questions just doesn’t care and is going through the motions – they may as well fill out an online form instead of having a call.
How can you use it?
If you want to turn people off and not connect with them, then create a massive list of qualifying questions and stick to it religiously regardless of what happens in the conversaton.
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