Understand Your Buyer > How To Lose The Sale > The Name Check Effect
What is it?
The Name Check Effect is all about inserting James your name James in every sentence James as I read once that your name James will make you feel important! 🙂
Why does it work?
If you want to lose the sale, then James, repeating my name very often is, James, a great way to turn me off. James does that sound familiar to you?
How can you use it?
If you really want to lose the sale, or at the very least put distance between you and your buyer James, then name check them as much as possible James.