Understand Your Buyer > How To Lose The Sale> Mislead by omission
What is it?
When you aren’t told something that you wouldn’t actually agree with or be happy about because it’s been kept from you, then you have been lied to by ommission.
Why does it work?
Lying isn’t just about actively sharing the wrong information. Sometimes it’s about simply omitting thing altogether.
How can you use it?
If your busin
Example
Cambridge Analytica
See also
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