Understand Your Buyer > How People Work > Overchoice

What is it?

Over choice looks at the fact that the human brain can only process so many decisions at once, too many decisions and no decision is made as there is “over choice”.

Why does it work?

It works because it reminds us to simplify our offering and “step” our clients through the products and services we offer rather than presenting them with a plethora of options. If you present less choices, the client is more likely to make a choice.


How can you use it?

Think about your products and services. Think about your website. Think about your emails. Can you strip away some of the choices & information you communicate completely, or at least split it out so clients receive it in a step-by-step fashion?


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