Understand Your Buyer > How People Work > Overchoice

What is it?

Over choice looks at the fact that the human brain can only process so many decisions at once, too many decisions and no decision is made as there is “over choice”.

Why does it work?

It works because it reminds us to simplify our offering and “step” our clients through the products and services we offer rather than presenting them with a plethora of options. If you present less choices, the client is more likely to make a choice.



How can you use it?

Think about your products and services. Think about your website. Think about your emails. Can you strip away some of the choices & information you communicate completely, or at least split it out so clients receive it in a step-by-step fashion?


Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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