Review Credits

Practical Sales Training™  > How To Convert > Review Credits

 

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What is it?

Review Credits are a simple reward system where you give customers a credit, discount, or bonus in exchange for leaving a review of your product or service. The idea is to thank them for taking the time to share feedback – and to encourage more people to leave reviews that help build trust and social proof for your brand.

 

Why does it work?

It works because it creates a win-win. Customers feel appreciated and get something valuable in return – maybe money off their next order or a free upgrade. You get more reviews, more credibility, and more visibility. It also has a clever side-effect: people who don’t like your product are less likely to claim the credit, because they’re not planning to buy again. So it naturally filters out most negative reviews, without you having to ask people to be positive – just fair.

 

How can you use it?

You can use Review Credits by offering a small, meaningful reward for anyone who leaves a review – a store credit, discount code, free digital download, or bonus product. Make the process easy, be transparent about what’s offered, and avoid asking for a “positive” review – just an honest one. It shows confidence in your offer and gives happy customers a reason to keep coming back.

 

Example

 

Email from maria inviting james to leave reviews for courses in exchange for  credit per review

 

See also

 

 

Black promotional graphic with the headline review credits a white outline hand grabbing a star on the left and copy about incentivising reviews for future purchase credits clear sales message logo at bottom

 

 

author avatar
James Newell Creator: Clear Sales Message™
James Newell specialises in sales messaging, buyer psychology and commercial communication that helps businesses increase conversion.

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