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Do you know what makes your buyers buy?

  • Do you know how to engage buyers?

  • Do you know how to seize their attention?

  • Do you know what your buyers are “really” looking for?

  • Do you know how to find buyers who are ready to buy? 


Selling Behaviour allows you to navigate specific selling situations and challenges in a pragmatic and actionable way. By documenting and curating the factors that influence how buyers behave and communicate, we’ve been able to develop a step by step system that helps you take action and move the conversation forward rather than lose time or be lost for what to do next.

Designed for “I’m not a salesperson” people.

Everything we do is designed to teach anyone, anywhere how to sell anything by understanding how to best communicate with your buyer.

When you know what to say and how to confidently navigate specific selling situations, it completely changes the dynamic of the conversation, your confidence and your performance.

Most sales training is highly theoretical and based in perfect world theory that’s hard to apply. We wanted to created an actionable, specific and simple to follow approach to selling – one based in communication and behaviour, not techniques and trickery.

There has never been a step by step process for you to follow which allows you to navigate specific selling situations…until now.

A successful formula you can follow step by step.

To maximise every selling situation, you simply need to be prepared and know what to say and how to say it.

This is why Selling Behaviour exists.

Since 2017, we have worked with countless companies to help them hone their sales messaging and maximise their selling conversations using the power of communication and behaviour.

In that time, we have documented 300+ individual strategies that affect buyer behaviour and have collated some of them into a simple step by step selling system.

What you get







The ROI bit (what this stuff does)

There are some distinct advantages afforded directly from understanding the behaviour of your buyer, but the overarching principle is that you can maximise every selling conversation which leads to an improvement in your performance.

  • Confidence – Speak and pitch more confidently because you know how your buyers will react.
  • Speed – When you know what to do and how, you won’t waste time considering your approach.
  • Differentiation – Confidently differentiate yourself by using what matters to your buyer.
  • Memorability – Focus on being memorable and creating a meaningful connection.
  • Revenue – Your understanding of buyer behaviour will maximise more selling conversations and thus increase your conversions.


The science bit. (Why this stuff works)

Selling is all about communication.

It’s a conversation with money at the end.

  • Your ability to communicate your offering in conversation and on websites, business cards, brochures, pitches, adverts and more will define your success in sales.
  • Most businesses fail to successfully articulate what they do so that others understand. This is the first hurdle – If they don’t understand it. They can’t buy it.
  • Most businesses fail to engage their potential clients and focus on what is appealing and engaging. This is the second hurdle – If they don’t care, they won’t buy.
  • Most businesses fail to answer even the most basic of questions in a confident and consistent fashion. This is the final hurdle  – If you don’t communicate clearly and confidently, it deter​s​ buyers who need to see confidence, certainty and expertise to buy.

Methodology. (How this stuff works)

Everything we do in life is influenced by our natural behaviours.

Back in 2017, James Newell began to document these cognitive biases and nuances of behaviour and communication. It was meant to provide insight and weight for his consultancy work, but soon evolved into something much bigger.

With 300+ defined strategies, biases and natural tendencies, James was then able to collate and curate some of these into actionable strategies that anyone can implement.

This isn’t about trickery or persuasion, it’s about knowing how your buyer behaves and then understanding how best to communicate with them.

If you’re looking for a dark arts style persuasion guide, this isn’t it.

If you’re looking for actionable strategies to improve your communication and sales skills then read on

Feedback. (Does this stuff actually work?)


The concepts explored in Selling Behaviour form the basis of everything that James Newell teaches. By taking a communication and behavioural approach to selling, it’s possible to create granular strategies to achieve specific objectives – no high level, perfect world theory here.

To see all 270+ Linkedin recommendations- click here

Who created this course? (Is he any good?)

James Newell created Clear Sales Message in 2017 as he transitioned from a successful career in the corporate sales environment to finding and following his passion running his own sales consultancy.

Having supplied £600M worth of vehicles to his clients over 12 years and having never missed a sales target in that time; James sought to distill the “secrets” that contributed to his performance and to use this to train others.

Working with small to medium size businesses in the UK it became apparent very quickly that many businesses required a defined value proposition- or “sales message”. By creating a means for companies and salespeople to communicate more clearly, James was able to transform their performance and also understand just how he performed so well.

It turns out that selling all comes down to the quality of your communication.

Read more here.

It’s time to maximise EVERY selling conversation

Full course
plus VAT
One payment. Lifetime access.
Access anywhere: Any device. Any location. Anytime.
Suitable for Any person. Any business. Any industry.
No ongoing subscription. Lifetime access.
A proven methodology which gets results.
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✅  No Contract. Cancel Anytime.

Monthly Sales Training™ is designed to provide action based, affordable sales training and support specifically for smaller businesses and entrepreneurs / solopreneurs.

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