Practical Sales Training™ > How To Get Attention > Success Breakdowns
What is it?
A success breakdown is a step by step explanation of how a result was actually achieved. Instead of just saying “we increased conversions by 47%,” you walk through what happened, in what order, and why it worked. You can break down your own success, a client case study, a famous brand example, or even a popular campaign. The point is to move from vague claims to clear, practical steps that people can understand and copy.
How does it work?
Success breakdowns work by opening the black box. Most marketing talks about the outcome and skips the method. When you slow down and explain the process, you do three important things.
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You prove the result is real because you can show how it was created.
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You make the result feel achievable because it is broken into small, logical actions.
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You position yourself as the guide because you clearly understand the moving parts.
This builds trust and authority. Instead of sounding like hype, your message sounds like a playbook. Buyers see you not just as someone who got lucky, but as someone who knows exactly how to repeat the success.
How can you use it?
Use success breakdowns in your content, sales conversations, and proposals to show you are credible and methodical. A simple structure is:
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State the result.
“We helped X company increase demo bookings by 47% in 90 days.” -
Set the scene.
Who they are, what problem they had, and what they had already tried. -
List the key steps.
Step 1, Step 2, Step 3, and so on. Keep it practical and specific. -
Explain why each step mattered.
Link each action to the outcome so people see the logic. -
Highlight the lessons.
Pull out 3 to 5 principles that others can apply to their own situation. -
Show how you can repeat it.
Invite the buyer to let you apply the same process to their business.
You can use success breakdowns for your own wins, client stories, competitors’ campaigns, or even well known brands. The format is always the same. Clear result, clear steps, clear reasoning. That is what turns a story into proof and proof into sales.
Example
I use success breakdowns to explain the Clear Sales Message™ work I create for my clients.
See also
