The Abbreviation Paradox

Understand Your Buyer > How To Lose The Sale > The Abbreviation Paradox

 

What is it?

When a busines

 

Why does it work?

As humans we have a need for

 

How can you use it?

If your business name does

 

Example

In the UK, Carp

CPR” – Cardiopulmonary Resuscitation vs. Customer Profitability Ratio

  • In a medical setting, it’s lifesaving resuscitation.
  • In business, it refers to financial performance analysis.

See also

 

 

 


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