Understand Your Buyer > How To Lose The Sale > The Abbreviation Paradox
What is it?
When a busines
Why does it work?
As humans we have a need for
How can you use it?
If your business name does
Example
In the UK, Carp
CPR” – Cardiopulmonary Resuscitation vs. Customer Profitability Ratio
- In a medical setting, it’s lifesaving resuscitation.
- In business, it refers to financial performance analysis.
See also
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