What is it?
An acrostic is a word where each letter stands for something. They differ from acronyms in that they spell a word rather than just being a collection of letters (such as PHD).
Why does it work?
Being memorable is a fundamental issue in sales messaging. Acrostics allow lots of information to be collated together and recalled logically and sequentially. It also allows the same message to be recalled every time with little to no divergence.
How can you use it?
Acrostics work externally, but are best suited internally for sales teams to be able to explain the nature of the business and to ensure the message is the same from every member of staff. An example here would be this client who work in the commecial property space and use the acronym “LEASE” – which is a meaningful word for them – to explain what they do.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.