Practical Sales Training™ > How To Get Attention> The Hashtag Effect

What is it?

Using Hashtags allows you to curate your social media content and to be found by those with similar interests.

Why does it work?

It works because on the various social media platforms, hashtags have become a de facto standard in how the posts can be organised and accessed. Using the right hashtag can ensure you are found by the relevant audience simply and at no cost.

How can you use it?

Find out more about how to use Hashtags for Twitter , Instagram and Facebook so you can include them next time you post.

Example:

A fitness coach posts a short video of a home workout and includes:

#HomeWorkout #FitnessTips #BusyMums #NoEquipmentNeeded

Why it works:
Each hashtag targets a specific segment of their audience or describes the content clearly:

#HomeWorkout – categorises the type of exercise
#FitnessTips – appeals to people looking for advice
#BusyMums – speaks directly to a niche audience
#NoEquipmentNeeded – highlights a key selling point

This makes the content more discoverable and relevant to people searching those terms, without needing paid ads.

See also