Practical Sales Training™ > How To Convert > The Selection Box Effect

What is it?

The Selection Box Effect is all about allowing buyers to sample your offering.

Why does it work?

It works because it can provide an efficient way for. buyers to experience various components of your offering in one place before they decide to make a purchase. Some times an offering is just too large or diverse for free samples to be viable and as such, an affordable sample offering can help fit the bill.

How can you use it?

Depending on your offering, but definitely if it is large and complex., consider how you could curate a selection of elements to allow your buyers to sample as much as they need to, to make the decision to buy.

Example: Online Course Provider

Scenario:
You offer a full suite of 27 sales training courses, each covering a different topic.

Problem:
Potential buyers are unsure which course is right for them, or whether your teaching style suits them.

Solution using The Selection Box Effect:
You create a “Starter Pack” – a low-cost bundle that includes:

One full module from three popular courses
A downloadable workbook sampler
A short video explaining your framework
A quiz to suggest which full course to take next

Why it works:
Instead of offering everything for free (which could devalue your product), the Starter Pack gives enough value and variety to let the buyer experience your system and move toward the full version with confidence.

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