Practical Sales Training™ > How To Get Attention > Ticker Tape
What is it?
Ticker Tape is a scrolling line of text – usually seen at the top or bottom of a screen or webpage – that continuously moves across the screen to display important messages. Originally used in finance to show live stock prices, it’s now used in marketing, news, and websites to grab attention and communicate key updates, offers, or headlines in a dynamic way.
Why does it work?
It works because movement draws the eye. In a world of static content, a scrolling ticker stands out. It taps into our natural curiosity to “read to the end,” and because it moves, it can feel urgent or real-time – even if it’s not. Whether you’re highlighting a sale, breaking news, or a countdown, ticker tape triggers attention without needing the viewer to scroll or click.
How can you use it?
You can use ticker tape on your website, in videos, or during livestreams to highlight time-sensitive offers, social proof (“10 people just bought this”), or important messages. Keep the text short, clear, and looping. Most website builders and marketing tools let you add ticker-style banners or plugins easily. Just don’t overdo it – if everything is moving, nothing stands out. Use it to spotlight one key message at a time.
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