Understand Your Buyer: Motion Bias
What is it?
We are more likely to notice things that move than things that don’t. This is why we notice things like flashing signs or animated logos.
Why does it work?
It works because our caveman brain is wired to notice things which are a potential threat. Anything that doesn’t match its environment or anything that is in motion is a potential threat and thus it draws our attention.
How can you use it?
From animating your logo to having flashing signage or using videos on social media– how can you make your message move?
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.