Practical Sales Training™ > How To Convert > Time Investment
What is it?
How much time a buyer has to spend to get the result they are looking for can be a real deal breaker. As such, it makes sense to make this as obvious and clear as possible for all buyers from the getgo.
Why does it work?
It works because it eliminates uncertainty and doubt. An offering which needs LESS of my time will be more attractive than one that needs more… or doesn’t really communicate how much of my time is required.
How can you use it?
Simply publish, share and make clear just how much time (if any) a buyer needs to spend to get the result they are looking for.
Example
I promote the fact that it takes only 2 mins to complete the Selling Confidence™ Score to encourage people to take part.
See also
- The scope of your offering
- The Express Service Effect
- 180+ ways to improve conversion
- 140+ ways to be easier to buy from
