Practical Sales Training™ > How to connect with your buyer > The User Generated Content Effect
What is it?
The User Generated Content Effect encourages your clients/users to add their creativity and perspective to your offering on social media.
Why does it work?
It works because it demonstrates that as a seller you care for your clients as you are seeking their input, but more importantly, it allows you to better understand how your offering is utilised in the “real world” and perhaps how it can even be improved or adapted.
How can you use it?
You can engage your clients on social media by asking them to share their experience of your brand or even to make suggestions or requests for future improvements.
Hypothetical Example:
A coffee brand launches a new seasonal blend and encourages customers to share photos of how they enjoy it at home, using the hashtag #MyMorningBlend.
Customers start posting pictures of their coffee setups, latte art, and creative mugs, tagging the brand. The company shares the best posts on its own social channels, thanking customers for their creativity.
Not only does this boost engagement and free word-of-mouth marketing, but the brand also gains insights into how people actually enjoy their coffee-informing future product ideas and campaigns.
See also
See also – The Starbucks White Cup Contest
