Understand Your Buyer > How To Engage > The User Generated Content Effect
What is it?
The User Generated Content Effect encourages your clients/users to add their creativity and perspective to your offering on social media.
Why does it work?
It works because it demonstrates that as a seller you care for your clients as you are seeking their input, but more importantly, it allows you to better understand how your offering is utilised in the “real world” and perhaps how it can even be improved or adapted.
How can you use it?
You can engage your clients on social media by asking them to share their experience of your brand or even to make suggestions or requests for future improvements.
See also – The Starbucks White Cup Contest