Understand Your Buyer > How To Get Attention > The Like and Share Effect
What is it?
Incentivising your followers to like and share your posts on Facebook can dramatically increase your reach.
Why does it work?
It works because liking and sharing a post is a very very simple thing to do, so with the incentive of a prize or discount it becomes a no-brainer activity. Once liked and shared the post is visible to more people and some of those people may in turn also like and share which increases reach exponentially.
How can you use it?
This works best on Facebook, so create a Facebook post, decide on an appropriate prize and timescale and post it encouraging your followers to like and share. This activity can be used both as a brand awareness building exercise or to promote a specific product or deal.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.