Practical Sales Training™ > How To Keep Your Clients Happy > The Dedicated Contact Effect
What is it?
The Dedicated Contact Effect is all about providing your clients with a dedicated person or phone number for whatever they need.
Why does it work?
It works because it makes it easier for your client to know where to get any help they may need and it demonstrates that you have already thought about and catered for any potential needs. When you have a dedicated point of contact you feel valued and cared for as that person is employed to help keep you happy – rather than just being another anonymous number in a pool of clients.
How can you use it?
Depending on your offering, could you create a dedicated hotline or provide a dedicated account manager for your clients to directly contact in the event of needing assistance?
Example:
Imagine signing up for a business banking account and, instead of being directed to a generic call centre, you’re given a direct line to your personal account manager, Sarah. She knows your business, your setup, and your goals – so any time you call, there’s no repeating yourself or waiting on hold. That single point of contact makes you feel supported, important, and much less likely to leave for a competitor.
See also
- Catchall email – Never miss an email by ensuring that [email protected] gets delivered.
- Memorable phone number – If you want people to call you, make it easy for them to remember your number.
- Simple Email Address – Make it easy for people to email you by having “obvious” email addresses.
