What is it?
The Dedicated Contact Effect is all about providing your clients with a dedicated person or phone number for whatever they need.
Why does it work?
It works because it makes it easier for your client to know where to get any help they may need and it demonstrates that you have already thought about and catered for any potential needs. When you have a dedicated point of contact you feel valued and cared for as that person is employed to help keep you happy – rather than just being another anonymous number in a pool of clients.
How can you use it?
Depending on your offering, could you create a dedicated hotline or provide a dedicated account manager for your clients to directly contact in the event of needing assistance?
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