Practical Sales Training™ > How to connect with your buyer > Location Map / Directions
What is it?
Making your business or premises easier to find by creating a custom location map or set of directions.
Why does it work?
It works because it just makes you easier to deal with and harnesses the path of least resistance. Even if your premises are easy to find, having a map shows you are prepared, you are professional and reassures your buyer as to where they can park and to avoid the common mistakes that people make when trying to find you.
How can you use it?
Quite simply – create it!
Think about the different kinds of transport (bus/train/plane/car), the parking arrangements and the common errors people make when they travel to you and collate these together in a professionally designed and branded custom map. Append that map to your email signature, use on your website and send it out with invoices. It will become and asset for your business and although it seems insignificant, it’s better to have it than not.
Hypothetical Example:
A dental clinic notices that new patients often call for directions or get lost trying to find their building, which is tucked behind a row of shops. To fix this, they create a custom “How to Find Us” map with clear markers for:
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Nearest bus stop and train station
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Best car park and walking route
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A “landmark” photo of the front door
They add this map to their email confirmations, website contact page, and appointment reminder texts.
As a result, patients arrive on time, fewer calls come in asking for directions, and the clinic is seen as more professional and organised.
See also
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