The Where to buy Effect

Understand Your Buyer > How to Engage  – The Where to buy Effect

What is it?

Literally telling people where they can buy can be an important part of your messaging strategy.

Why does it work?

It works because not everyone is clear on where they can buy your offering, so it makes sense to point it out to them as clearly as possible.

How can you use it?

To make this work, you simply need to list out the places where people can buy your offering in your advertising/marketing/website.

The possibles are:

  • Instore
  • Online
  • On App
  • At xxx retailer
  • At xxx location
  • At xxx event




See also


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