Understand Your Buyer > How People Work > The Path of Least Resistance
What is it?
The path of Least Resistance is the natural tendency for people to take the easiest option / most direct route to their destination or to solve their needs.
Why does it work?
If we recognise that our potential clients are seeking the easiest, fastest solution we can tailor what we do accordingly, removing blockers and unnecessary elements. Companies such as McDonalds and Amazon base their entire model on a systemised process focussed on being as easy to deal with as possible.
How can you use it?
Adopting your client’s perspective, how would you want your product or service to operate? Ask yourself: What would make you easier to deal with? How could you work faster or more efficiently?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.