Price in the name

 

Practical Sales Training™  > How to connect with your buyer  > Price in the name

 

 

What is it?

Having the price of your offering in the name (where possible and appropriate) can help to engage potential buyers.

 

Why does it work?

It works because many buyers – particularly in a B2C setting are price sensitive. If you can present a fixed price for your offering and also have a productised offering, then you can eradicate this issue and you know that price (one of the biggest hurdles) isn’t an issue for your potential buyers which can make converting them much easier.

 

How can you use it?

Now, this isn’t relevant or possible for all businesses, but where it is, publicising the price of your service or product and using is as a name or a tagline will ensure the message gets across and isn’t lost in Chinese Whispers.

 

Example

Poundland’s name literally communicates both the offering and the price point. Buyers instantly know:

  • Everything in the store is priced at £1.

  • There’s no need to ask, compare, or guess.

This is a classic “price-in-the-name” strategy that removes all friction and makes the value proposition obvious from the outset.

Other real-world examples include:

  • Dollar Tree (US) – Everything is $1.

  • Five Below – Everything is $5 or less.

  • 99p Stores – Another UK-based fixed price retailer.

 

See also