Understand Your Buyer > How to Engage > Price in the name

What is it?

Having the price of your offering in the name (where possible and appropriate) can help to engage potential buyers.

Why does it work?

It works because many buyers – particularly in a B2C setting are price sensitive. If you can present a fixed price for your offering and also have a productised offering, then you can eradicate this issue and you know that price (one of the biggest hurdles) isn’t an issue for your potential buyers which can make converting them much easier.

How can you use it?

Now, this isn’t relevant or possible for all businesses, but where it is, publicising the price of your service or product and using is as a name or a tagline will ensure the message gets across and isn’t lost in Chinese Whispers.

 

See also

• The Vernacular
• Family of names

 

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