Practical Sales Training™ > How To Convert > The Subscription Effect

What is it?

The Subscription Effect is when you offer your clients a discount in return for them committing to buy from you repeatedly / over the long term.

Why does it work?

It works because not only can you offer your clients a better deal in return for their commitment, but you have the assurance of their ongoing loyalty and custom. Clients appreciate being able to “set it and forget it” and sit back safe in the knowledge that you will look after their needs on an ongoing basis.

How can you use it?

Depending on your offering, is it possible to create a subscription model or a recurring membership fee to give clients ongoing access to your offering and ensure you retain them over the longer term?

For physical products with a limited lifespan you can offer a subscription for regular delivery of the product which is better value over time for the client so they get a deal.

For service based products, you can create groups and give access to resources for a period of time and charge for access.

Example Scenario: Skincare Brand

A skincare company sells moisturisers and serums that typically last 30 days.

Without Subscription:
Each time a customer runs out, they have to remember to reorder. Some forget, switch brands, or stop buying altogether.

With Subscription:
The company offers a 10% discount and free shipping if the customer subscribes to monthly deliveries. They also throw in occasional surprise samples as a “thank you” for loyalty.

Why it works:

The customer saves money and doesn’t have to remember to reorder.
The company secures consistent monthly revenue and increases customer lifetime value.
Both parties benefit — the client gets convenience and savings, the business gets commitment.

This model can be applied to physical products (coffee, vitamins, razors), digital tools (SaaS), or services (coaching, access to premium content, or support retainers).

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