Understand Your Buyer > How To Convert > The Deal Effect

What is it?

Offering your clients “deals” and bundled offers can help to increase their engagement and likelihood of buying.

Why does it work

It works because often these “deals” offer better value to the client and are presented in a way that is simple to understand. If you do the “thinking” for your client and make it as easy as possible to buy from you, then you are more likely to make the sale.

Deals can also lead clients to buy more with the money “they have saved” by buying your better value bundled offering – they can be a form of entry into buying your other offerings.


How can you use it

If you have a number of different products or services, could you bundle some of them together into logical groups that appeal to your clients? Perhaps a “starter kit” or “specialist bundle” or “ultimate collection”. By curating your offering and displaying it in the simplest terms possible you will make it easier for your clients to buy.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more