Practical Sales Training™ > How To Convert > The Customised Effect

What is it?

The Customised Effect is all about allowing your clients to make your offering something that they have created for their needs.

Why does it work?

A variation of The Generation Effect, The Customised Effect works because it allows your buyers to get EXACTLY what they need and what will work for them and their needs.

How can you use it?

Depending on your offering, how could you allow your clients to customise to meet their needs? Some of the variables to consider include:

The physical appearance – Which colours/designs would your buyer prefer?
The timings – what is the best time for your buyer?
The amount – do some of your buyers need a lot more than others?
Necessity – which parts of your offering might be deemed optional and can be excluded? (See The Parts Effect)

Example:
A meal prep company lets customers choose:

their portion size
how many meals per week
dietary needs (vegan, keto, gluten-free)
delivery day

The customer builds a plan that suits them – not a fixed, one-size-fits-all box.

Why it works:
They’re in control. They get exactly what they want, how they want it – which makes them far more likely to buy and stay loyal.

See also