Understand Your Buyer > How to Engage > The Parts Effect
What is it?
The Parts Effect allows you to reach new buyers at new price points by breaking your offering into its component parts.
Why does it work?
It works because just like having a budget or starter version of your offering, it provides a potentially cheaper alternative for clients to consider as well as providing them with a more “relevant” version of your offering that meets their specific needs.
How can you use it?
Depending on your offering, and this can work for goods and services, how could you split your offering into component parts to provide the maximum value and opportunity as well as a minimal price point. Some businesses exist entirely from selling replacement parts and smaller components that work as part of a larger entity.
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