The Parts Effect

Understand Your Buyer > How to Engage > The Parts Effect

What is it?

The Parts Effect allows you to reach new buyers at new price points by breaking your offering into its component parts.


Why does it work?

It works because just like having a budget or starter version of your offering, it provides a potentially cheaper alternative for clients to consider as well as providing  them with a more “relevant” version of your offering that meets their specific needs.


How can you use it?

Depending on your offering, and this can work for goods and services, how could you split your offering into component parts to provide the maximum value and opportunity as well as a minimal price point. Some businesses exist entirely from selling replacement parts and smaller components that work as part of a larger entity.


See also


Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell