The Generation Effect

Understand Your Buyer > How to Engage > The Generation Effect


What is it?

The Generation Effect looks at how we think more favourably about things we have created or are personally “invested in”.


Why does it work?

It works because as humans we favour ourselves and what we create in our lives. By tapping into this natural preference for things we have created we can engage our clients by speaking their language.


How can you use it?

Ask your clients what success would look like to them. Get your clients involved in designing products and services, encourage your clients to invest themselves in what you offer and they will be more favourable towards it.


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