The Generation Effect

Understand Your Buyer > How To Engage > The Generation Effect

What is it?

The Generation Effect looks at how we think more favourably about things we have created or are personally “invested in”.

Why does it work?

It works because as humans we favour ourselves and what we create in our lives. By tapping into this natural preference for things we have created we can engage our clients by speaking their language.



How can you use it?

Ask your clients what success would look like to them. Get your clients involved in designing products and services, encourage your clients to invest themselves in what you offer and they will be more favourable towards it.




Like this kind of stuff? Want more?

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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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