The Customised Effect

Understand Your Buyer > How To Convert > The Customised Effect

What is it?

The Customised Effect is all about allowing your clients to make your offering something that they have created for their needs.

Why does it work?

A variation of The Generation Effect, The Customised Effect works because it allows your buyers to get EXACTLY what they need and what will work for them and their needs.


How can you use it?

Depending on your offering, how could you allow your clients to customise to meet their needs? Some of the variables to consider include:

  • The physical appearance – Which colours/designs would your buyer prefer?
  • The timings – what is the best time for your buyer?
  • The amount – do some of your buyers need a lot more than others?
  • Necessity – which parts of your offering might be deemed optional and can be excluded? (See The Parts Effect)



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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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