Meet James Newell

 

I created Clear Sales Message™ in 2018 after leaving a successful corporate sales career to focus on helping businesses communicate more clearly and sell more effectively.

Over 12 years in sales, I supplied more than £600M worth of vehicles and never missed a sales target. (But I worried every single month!)

As I started working with businesses across the UK, one thing became obvious very quickly:

Most businesses did not have a SALES problem. They have a COMMUNICATION problem.

 

They struggled to clearly explain what they did, why it mattered and why somebody should choose them.

By helping businesses simplify and clarify their messaging, I saw dramatic improvements in confidence, communication and conversion.

It turns out selling has far more to do with communication and connection than techniques and trickery.

This became the philosophy behind Clear Sales Message™ that’s as true now as it was then:

If they don’t understand it. They can’t buy it.

 

 

 

 

What I Do

I often joke that what I actually to is I help people to answer this question…. but in essence I teach people how to sell and it comes in 2 parts:

1 – Creating a Clear Sales Message™  

2 – Developing Selling Confidence™

I work with businesses to improve how they explain what they do and why somebody should buy from them- everything is grounded in communication, pscyhology and proven strategies, not techniques or trickery.

That usually means helping businesses:

• Differentiate from competitors
• Explain complex offerings more simply
• Increase conversion
• Build trust faster
• Improve buyer engagement/connection
• Justify pricing
• Create clearer websites and messaging
• Reduce friction in the sales process

My Work

Over the years, I have dedicated my time to dismantling, codifying and understanding sales and selling so ANYONE could do it by following simple, step by step advice and guidance.

My work includes:

• Clear Sales Message™
• Practical Sales Training™
• The Daily Sales Message podcast (1000+ episodes)
• 900+ educational sales articles and frameworks
• Thousands of practical sales and communication ideas

 

From my POV, a lot of sales advice sounds clever…. but falls apart the second you try to use it in the real world…

I focus on practical communication that businesses can actually apply.

No fluff or perfect world theory.

Just clearer communication and proven strategies that help businesses sell more effectively. (Without being salesy)

 

 

The Daily Sales Message Podcast

I host The Daily Sales Message podcast.

Yes. Daily.

Which means more than 1,000 episodes covering sales messaging, buyer psychology, conversion, trust, communication, pricing, differentiation and all the little things that quietly affect whether people buy from you or not.

The podcast is designed to give people simple, practical ideas they can actually use in real situations.

Because most people need help knowing what to do and what to say to sell.

What I Believe

For me, selling is about good communication and finding a connection point. It’s a conversation with money at the end.

Most businesses struggle to articulate their offering, clearly communicate their value and effectively differentiate.

CLEAR communication changes everything.

Clarity creates confidence. Confidence increases conversion.

 

 

When buyers understand you:

• They trust you faster
• They remember you longer
• They feel more confident buying
• They are more likely to refer you
• And of course all of this drives conversion

Most businesses are only one or two explanations away from dramatically improving conversion.

 

 

Who I Work With

I work with founders, sales teams, consultants and businesses that want to communicate more clearly and convert more effectively.

Particularly businesses that:

• Have a complex offering
• Struggle to explain what makes them different
• Feel “hard to describe”
• Lose deals to confusion
• Rely heavily on referrals
• Need buyers to understand value quickly

A lot of the businesses I help hear things like:

• “I’m not really sure what you do.”
• “How are you different?”
• “Why are you more expensive?”
• “Can you send me some information?”
• “I need to think about it.”

Those are often communication problems disguised as sales problems.

 

3 Ways I Can Help You

 

1 – Want to close more deals?

I help businesses know exactly What To Say To Sell™ using my Clear Sales Message™ methodology. Learn more

 

 

2 – Got a specific sales problem?

Practical Sales Training™ gives you step-by-step help with conversion, pricing, differentiation and buyer communication. Explore the courses

3 – Struggling to explain your offering?

Clear Sales Message™ helps businesses simplify complex offerings, stand out and justify their pricing. Contact me about consultancy.