What are you selling?

Who are you selling it to?

..and why should they care?


If you aren’t clear on this, your sales efforts will be severely limited.

This book will help you answer these questions and more.


Before we go further, a couple of questions:

  • Do you struggle to answer the “what do you do?” question?
  • Do you struggle to differentiate yourself from the competition?
  • Is your business the “one stop shop” for what you do?
  • Do you have a high “bounce rate” from your website traffic?

Yup, I thought so..

Most businesses know what they do, but they can’t communicate it in an effective way.

If you can’t communicate what you do clearly, then every sales conversation will be uphill.

But it doesn’t have to be this way…


“The “little black book” of sales.”


For the first time, a book has been written to address one of the most fundamental causes of lacklustre sales performance:

Poor communication of the benefits of your product or service.

It’s been written for salespeople and businesses who don’t want jargon and diagrams, they want a straight talking practical way to better communicate what they do and sell more as a result.


“A straight talking and jargon free guide which you can put to work immediately.”


What is a sales message?

A sales message is how you communicate the value of your products or services to your clients. It’s not just a tagline or a cool name, its the tone and wording of every communication your business makes.


Why do you need one?

Quite simply because if your clients don’t understand how your products or services will benefit them. They won’t buy them.


How do you know if your sales message is clear?

By default, every business has a sales message – a way of explaining what they do. The reality is that few of them are as effective as they could be.

How do you know if yours is clear enough?

There are some warning signs:

  • Do you struggle to answer the “what do you do?” question?
  • Do you struggle to differentiate yourself from the competition?
  • Is your business the “one stop shop” for what you do?
  • Do you have a high “bounce rate” from your website traffic?

Any or all of these are red flags that your sales message may need attention.

Find out more


“Clear Sales Message has transformed how we talk about our business.”


Benefits of a Clear Sales Message

Above all else, a Clear Sales Message will help increase your sales and conversion.

This is possible through the following contributing benefits:

Confidence – The confidence to present your products and services. Never again will you fear the “what do you do?” question.

Clarity – You will spend less time talking to potential clients who are not a good fit for your products and services and more time engaging relevant clients and meeting their needs.

Connection – You will find more appropriate clients when you are able to clearly communicate your offering.

Conversion – You will convert more potential clients as they will be engaged in your sales message and ready to satisfy their needs.

Find out more.


“Clear Sales Message is written in plain English and is designed to be used as a practical manual, not a reference.”


How to create a Clear Sales Message

The Clear Sales Message book focusses on the 7 core questions your clients will be thinking or asking prior to making any purchase from you:

Question 1: What do you do?

Question 2: How can you help me? (why should I care?)

Question 3: Why should I choose you?

Question 4: How much does it cost?

Question 5: How will I know I need you?

Question 6: How will I remember you?

Question 7: How will I describe you to others?

 

Find out more.


“Easy to read and implement. A future business classic.


Why buy this book?

Clear Sales Message will help you to increase your sales by communicating clearly what you do and why potential clients should choose you.


This book is for you if:

  • You can’t explain what you or your business does in a succinct way.
  • You struggle to answer the “what do you do?” question when meeting new contacts.
  • You struggle to answer the “why should we choose you?” question with potential clients.
  • You lack confidence when “pitching” or making cold calls.
  • You want to create a clear and succinct message to describe what you do.
  • You want to increase your sales conversions.
  • You think sales is about techniques and persuasion (when really it’s about effective communication)

It’s also for you if you have any of the warning signs:

  • A general lack of confidence when speaking about your business, product or service.
  • high website traffic bounce rate.
  • You promote a “one stop shop” approach

Are you ready?

Never fear the “what do you do?” question again.

Never fear the “why should we choose you?” question again.

Stop being a “one-stop shop”, stop the high bounce rates and stop the confusion.

It’s time for clarity, confidence, connection and conversion to prevail.

It’s time for a Clear Sales Message.



© 2017 Clear Sales Message