How do I create a sales message?

“If you can’t explain something in a few words, try fewer.”

To create a Clear Sales Message requires a shift in focus and a simplification of language.

The reason a Clear Sales Message can be so effective  is because it focusses on the needs of the client above all else. It takes the needs of the client and then relates the benefits of your product or service to that need.

When you shift focus to what your clients need and consider the context of the sale, you can engage with them in a meaningful way.

But this engagement is nothing without clarity.

You need to use jargon free language and explain in the simplest way possible what you do, who you do it for and why it’s beneficial.

There are  Three Principles to crafting an effective Clear Sales Message that look to address the 7 core questions your clients will be considering

There are number of ways we can assist in creation of your Clear Sales Message:

FREE Resources

Although answering the question “what do you do?” isn’t the entirety of your Clear Sales Message, it’s the best possible start and something that very few sales professionals and businesses take the time to master.

We have created a selection of free resources to help with the most important aspects of having a Clear Sales Message.

FREE weekly tips

Each week, we feature one piece of action focussed advice to help you sell more, be more confident when selling and communicate more clearly with your clients.


Moving on from the FREE worksheets, the Clear Sales Message books provides a detailed, pratical and tangible framework to clarify your Sales Message yourself and at your pace. The books are written in plain English and are designed to be a tool to help you rather than a theoretical masterpiece to confuse you.

Fixed price consulting

Our fixed price consulting service is how Clear Sales Message began. Beginning with an exploratory face to face or Skype meeting, the process of creating your Clear Sales Message takes on average 2-4 weeks. By employing an outsider to look at your messaging you can obtain a clarity and a viewpoint that’s not possible any other way.

Whether you choose to work with us in person, use our free worksheets or purchase the book, it’s vital you understand the importance of a Clear Sales Message and the role it plays in the success of your sales efforts.

A Sales Message is one of the most important, yet often neglected parts of the sales process. It’s where every sale begins.

These are the warning signs to watch out for and you can check the clarity of your current message here.