Understand Your Buyer > How To Get Attention > Campaign URL

 

What is it?

A campaign URL is a custom, shortened link like clearsalesmessage.com/facebook or /youtube that redirects to your main website while helping you track where visitors are coming from. Instead of adding visible UTM parameters to the end of a URL, this method gives you a cleaner, more branded link that still captures the same tracking data behind the scenes.

 

Why does it work?

It works because each campaign URL is unique and redirects through a tracking tool or system that logs the source. You get the benefit of knowing exactly where your traffic is coming from without cluttering the URL with UTM parameters. It also looks more professional and trustworthy to your audience, which can improve click-through rates.

 

How can you use it?

You can create campaign URLs using link shorteners, redirection tools, or by setting up custom redirects on your website. For example, set up clearsalesmessage.com/instagram to redirect to your main landing page with UTM tracking in the background. Use a spreadsheet or campaign tracker to log which custom links you’ve created and where they’re being used. Then review your analytics to see how each traffic source is performing.

 

Example

I have a podcast, a newsletter and social media posts – lots of places for people to find me and for me to promote my offering.

To tell who came from where, the URL I share with those people can be adapted to each audience so I can track it:

• clearsalesmessage.com/youtube

• clearsalesmessage.com/newsletter

• clearsalesmessage.com/podcast

 

See also:

• Lead Source
• The DM Word Effect
• The Simplified URL Effect