Understand Your Buyer > How To Engage > The DM Word Effect
What is it?
Giving your potential clients a simple, yet very relevant word to use when they outreach you in the DMs (Direct Messages)
Why does it work?
It works because it focuses your buyer back onto what they really want – the destination, not the journey. It makes engaging with you and enquiring much simpler as you know what you need to do AND you can leverage automation to recognise certain words in your DMs (Direct Messages) to then trigger certain replies.
How can you use it?
Step 1 – Consider what your buyers and clients are looking for. What is their ideal, desired outcome?
Step 2 – How can you express that desired outcome in one word – preferably a short word that’s easy to spell.
Step 3 – Use this word as a Call To Action in your posts to identify the next steps to potentially working with you / buying from you.
Example:
My friend Sales Guy Chris, uses the word “CLIENTS” as his course is designed to help you sell more and get more… CLIENTS. So it makes sense to use that word to focus on the desired outcome from his offering.
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