Understand Your Buyer> How To Get Attention > Censorious


What is it?

Censorious people are those who are very critical of others. People with an eye for detail. Pedants. By desirably making mistakes you can catch attention and engage this type of potential client.


Why does it work?

It works using the Von Restorff Effect. Anything incorrect is quite obvious and stands out to Censorious people and thus it will catch their attention.


How can you use it?

There are 4 ways to do this, but let your creativity run away with how this could integrate with your business.

  1. Make an obvious mistake in your sales copy.
  2. Promise to attach something to an email but don’t.
  3. Make any kind of deliberate mistake that is obvious to spot.

There is a rumour that Starbucks deliberately spell their clients names incorrectly to garner attention on social media – it certainly does work!


See also





Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell