Understand Your Buyer > How To Get Attention > Censorious

What is it?

Censorious people are those who are very critical of others. People with an eye for detail. Pedants. By desirably making mistakes you can catch attention and engage this type of potential client.

Why does it work?

It works using the Von Restorff Effect. Anything incorrect is quite obvious and stands out to Censorious people and thus it will catch their attention.

How can you use it?

There are 4 ways to do this, but let your creativity run away with how this could integrate with your business.

  1. Make an obvious mistake in your sales copy.
  2. Promise to attach something to an email but don’t.
  3. Make any kind of deliberate mistake that is obvious to spot.

There is a rumour that Starbucks deliberately spell their clients names incorrectly to garner attention on social media – it certainly does work!




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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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