Understand Your Buyer > How To Keep Your Clients Happy > The Progress Effect
What is it?
Consumption Notification is all about proactively communicating with your buyers about their usage of your offering and when they might be nearing any limitations.
Why does it work?
It works because it can encourage your buyers to upgrade, pre-purchase or buy more of your offering as they are made aware of their consumption. There’s also the added benefit that such notifications are often perceived in a positive light as it can help you avoid negative situations such as running out of time, credit or storage.
How can you use it?
If you have a subscription business, or any business where consumption defines the spend of your buyer, then consider communicating with your buyers when their usage reaches a certain amount which triggers a notification / reminder to change their buying behaviour accordingly.
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