What is it?
Having Core Values and communicating them can be a powerful way to connect with potential buyers.
Why does it work?
It works because it helps to not only connect likeminded people together who share the same values as you and your business, but a set of core values is akin to a process of working which allows buyers to understand what they can expect from you and HOW you approach things.
How can you use it?
If you don’t already have this, you can take inspiration from larger companies such as Apple or Nike, or you can choose from a list of core values and identify those which resonate most with you.
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