Understand Your Buyer > How To Convert > Email Tracking Software
What is Email Tracking Software?
Email tracking software lets you see what happens after you hit “send.” It tells you when someone opens your email, clicks a link, or views an attachment—so you can gauge how interested they are and follow up at the right time.
Instead of guessing who’s ready to talk, you’ll have real data on who’s engaged and when they’re paying attention.
How Does It Work?
Email tracking tools work by adding a tiny, invisible tracking pixel to the emails you send. When a recipient opens the email, that pixel loads and sends you a notification in real time.
You’ll also get alerts for:
-
Link clicks
-
Attachment views
-
Reopens over time
-
Activity across devices
Everything is tracked automatically and displayed in a simple dashboard or inside your CRM—so you always know who to prioritise.
How Can You Use It?
You can use email tracking software to:
-
Follow up at the perfect time – Call or message prospects when they’re actively thinking about you.
-
Spot hot leads instantly – See who’s engaging with your emails the most.
-
Stop wasting time – Focus only on prospects who are showing real interest.
-
Improve reply rates – Reach out when the likelihood of a response is highest.
-
Close more deals – Use engagement data to move faster and smarter.
Whether you’re in sales, business development, or account management, email tracking gives you the visibility you need to start more conversations – and convert more leads.
Example
This page reviews and ranks a number of email tracking software options.
See also
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell